Hispanic Communications

In 2012, the U.S. Hispanic market has reached approximately 52 million people. With a purchasing power of $1.2 trillion, the success of many consumer brands may well rest upon the effective execution of marketing campaigns that leverage the power and influence of the U.S. Hispanic/Latino market. MRD has developed a large number of culturally- and linguistically-competent campaigns that have successfully engaged Hispanic/Latino audiences with high-resonance messages; generated millions of media impressions; and driven purchase behavior for a number of high-profile consumer brands.