Through research and hands-on experience, the MRD crisis practice has the ability to recognize potential minefields before the reach the boiling point. Our expertise, ability to respond in real time and media relationships have helped our clients avert issues before they metastasize into crises, protect their brands and safeguard corporate reputation in a number of cases.
We mobilize quickly to define the crisis event, develop the strategic approach, write rapid-response statements, contact stakeholders, connect with key influencers and respond to media queries in real time. MRD uses a combination of public relations functions to address the issues as they unfold with accurate and timely response. Our team has dealt with a number of crises, each different in intensity and nature. The common thread is to protect the reputation of the organization, safeguard the brand and restore normalcy as soon as possible.